Most digital products need a download page of some sort. If you’re using WordPress then there are plugins that can help you to keep the page away from prying eyes or you can password protect it if you prefer. I think you should start your page with a simple “thank you for your purchase” message – it’s just polite!
Obviously, you need to include the actual product on the download page. This could be a zip file that the customer downloads to their computer or links to pages on your site. It could also be a link to a PDF or video. I prefer to set these links to open in a new window. It’s easy to do that in WordPress or even regular HTML and it means that people aren’t forever clicking the back button to get to the rest of the product they’ve just bought. If the links open in a new window, I’ll explain that so that people aren’t confused.
Zip file downloads are very common now and I tend to just mention that Windows and Macs will almost always handle them automatically and that the only thing that’s important is to remember where the files are extracted to as that’s not always intuitive (or certainly isn’t in Windows!)
If your content is delivered online, you may need to consider using some kind of system to keep it all logical. The precise method you use will be dictated by the complexity or otherwise of your product but even for large projects, my preference is a simple list with links to the relevant parts.
- Upsells. If you’ve got an upsell for your product it’s worth mentioning this again quite prominently on the download page. A lot of people instinctively scroll to the bottom of each upsell page and click the “no thanks” link without pausing to find out what it is they are declining. Your download page is your opportunity to sell the upsell again.
- Related Offers. The other thing that’s well worth including on your download page is a section of related offers. Some people use a bulleted list of 2 or 3 products that work well with what the original purchase covers. Others include a bucket list of all their other products. I’ve used both options on my download pages and both work so it’s worth experimenting.
- Affiliate Products. If you haven’t got any other products of your own, you can still do this by offering carefully selected affiliate products. Since you’re selling to people who’ve trusted you enough to buy your digital product – they really do have to be carefully selected. At a minimum, you should have seen the actual product and ideally, you should have used it or the methods it teaches you. Your reputation could easily be damaged if you recommend trash and that’s not worth doing for the sake of a quick buck.
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