Internet marketing is something a lot of people are interested in starting up, but their eyes glaze over once they hear terms like FTP, domain names, hosting, script installation… all those terms that all internet marketers have to learn eventually, but seem so daunting to a beginner.
In this guide, you’re going to learn about some of the most important things you’ll need to know as a newbie to internet marketing.
We’re going to cover topics such as domain names, hosting, graphics, images, FTP and much more. We’ll cover most of the basics that you need to get started in internet marketing.
Everyone’s a pup at the startup.
Are you ready to run with the big dogs? Then let’s get started!
The first thing you’ll likely need to know is how to get a domain name. Your domain name is your website’s street address, basically. It tells web browsers how to find your website.
A domain name looks like this >> your-domain.com
It’s web address would look like this >> http://www.your-domain.com
While you could get away with using a web address such as:
The fact is there are some problems with this.
First of all, it doesn’t look as professional as using your own domain. If you’re hosting on a free platform like WordPress or Blogger, you may find people aren’t as likely to trust you, especially if you’re selling something.
Another potential problem is that free hosts have a variety of different rules you must follow. Some of them don’t allow you to use advertisements on your site. Others don’t allow you to use plugins. These rules and limitations can be extremely restrictive and hamper your marketing efforts greatly.
Finally, if you don’t have your own domain on your own hosting, you will be extremely limited with what you can accomplish with your website itself. Running WordPress on your own domain will allow you to use custom themes and plugins on your site, for example. While hosting on the WordPress servers limits you quite severely.
There are many different places to buy a domain, but not all are created equal. Some have higher fees than others, while some use tricky or deceptive means to entice buyers to use their services.
The most commonly used registrar by internet marketers is:
NameCheap has very fair prices, and they are known for being honest and having excellent customer service. Additionally, you can Google “NameCheap coupon and you will get a discount code that will take a fair amount of the purchase price of a new domain name.
NameCheap offers a service called WhoisGuard that comes free with a brand new domain. What is WhoisGuard? Well, it protects your private information from potentially prying eyes, spammers and stalkers. This service is absolutely invaluable when it comes to privacy.